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Reporter Pitches: Leave the Gift Basket at Harry and David
The best gift to give a reporter is a good story. Much as it pains me to say it, sending cookies, chocolate, gift certificates or single malt whiskey to a reporter in hopes of getting better press is...
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Five Things Santa Won’t Tell You About PR: But We Will!
Let’s cut to the chase, here. Santa has a secret list of PR dos and don’ts, just like any other self-promoting do-gooder with a cozy workshop on the North Pole and a few hundred rabidly loyal elves....
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Why PR Should be a BIG Part of Your Small Business Marketing Strategy in 2012
PR could put you into Victory Lane in 2012! Most small businesses either can’t afford – or simply lack the time – to execute an effective PR strategy, which a most unfortunate and regrettable thing in...
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Six PR Habits that Will Turbo Charge your Business in 2012!
Are you interested in breaking away from the competition to get ahead in 2012? Did you limp through 2011 knowing you could really throttle up given the opportunity? Then you should strongly consider...
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Six Ways Publicity Can Help Grow Your Business in 90 Days or Less
If you are a small business, there really is no better way to solve the “Know-Like-and-Trust” equation than to get publicity. Even over a period of 90 days, you can still reap the healthy rewards that...
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Why Publicity is More Effective Than Advertising
Advertising gets filtered out more than news coverage. Before anyone told me that the top Google results in the pink boxes were paid advertisements, I instinctively avoided clicking them when I was...
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What Jeremy Lin &“Linsanity” Teaches Small Businesses about Getting Media...
If you have a pulse and keep up with the news (even just a little bit), then chances are you have heard about Jeremy Lin of the New York Knicks. Lin’s meteoric rise to fame – in a league already...
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How Small Businesses Can Use “MyLocalReporter” to Get News
It’s never an easy thing to get a small business covered in the local news. If it were, every business would be doing it. Plus, a big reason why media coverage is so valuable is that the barrier to...
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Top 10 News Generating Events for Small Businesses
Every business or nonprofit has news to share. Like most small businesses that come to my PR over Coffee meetups in Austin, Houston and Orange County, you may not think what you are doing is of any...
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How to Write a Small Businesses News Pitch
Small businesses don’t despair! Media coverage for businesses need not be the right and privilege on those deep-pocketed corporate leviathans any longer. You can easily design and execute a simple PR...
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